The 2012 Worldloppet season is underway and Salomon Nordic Apparel is well represented on the bodies of TEAM EXSPIRIT. The team consists of 8 of the world’s best long distance skiers; Mathias Fredriksson, Oskar Svärd, Rikard Andréasson, Anton Sjöholm, Jimmie Johnsson, Susanne Nyström, Jenny Hansson and Seraina Boner. They have chosen to race and train in the advanced Salomon Nordic Apparel and Footwear. Billed as the world’s leading team in long distance cross-country skiing they contest the world’s premier marathon events.
Together these events comprise the popular Wordloppet, FIS Marathon Cup and Ski Classics series’. With over 100,000 Nordic enthusiasts participating in these increasingly popular events annually and millions more watching expansive TV and media coverage Team Espirit has the opportunity to inspire a vest and engaged audience.
Last winter the team members had come to rely on the personal climate control, freedom of movement, and silence in motion that Salomon Nordic Apparel provided them. Now weather they are contesting a brutally cold Ski Classic like the Vasaloppet, enjoying a six hour trail run in the heat of summer, or undertaking rollerskiing intervals during autumn‘s rain, they will be outfitted properly and able to perform at their protential.
We recognize Team Exspirit as a change agent and significant contributor to the increase in long distance skiing’s participation, popularity and media coverage. The team has uniquely influenced the development of the live event coverage on major TV channels across Europe. This coverage is helping show the beauty of the sport as it reminds millions of people that one of the best ways to enjoy winter is to get outside and cross-country ski.
The season got under way Jan. 8th with the Jizerska Padesatka in the Czech Republic. There Rookie sensation Jimmie Johnsson also on Salomon skis/boots/ bindings shocked the established names with a 2nd place finish and veteran Jenny Hansson, Salomon boots and bindings, placed 3rd. The good results continued this weekend Feb. 22 with the 60km Austrian Dolomitenlaf Seraina Boner finished 2nd. Next up is the 70 km Italian Marcialonga Feb. 29.